Our Story


SHOLDIT® is an evolutionary design firm driven by the elements of function, fashion and freedom. We offer solution based wearables with built-in pockets to enhance everyday lives. You may have seen us on Good Morning America, The TODAY Show and Forbes to name a few.  We offer a variety of patented and patent pending products including but not limited to our very own pocketed scarf, nursing scarf, and neck gaiter designed to stash essentials such as cell phone, passport, keys, wallet, ear buds, small toys, pacifier, and more. Ideal for men and women while traveling, at job sites, sporting events, concerts, casinos, nursing moms, medical use and beyond. Come back and see us often as we frequently offer new designs and new product. Everything you need, right where you need it. 

In creating the idea for the SHOLDIT® brand and its products, many things came to heart. Being a fast paced woman, always on the go, I grew tired of carrying a traditional bag. I soon realized I wasn’t the only one. I kept hearing about the same frustrations from others of lugging a heavy purse, the strap cutting into the shoulder causing neck and back strain, having to dig around forever trying to find something, the constant worry of leaving it behind or fear of it hanging on a chair back for someone to swipe or dig in while not paying attention. Also, every woman will cringe at the thought of setting it on the floor only to get dirty, wet, or sticky and whatever else stuck to it. The idea for a new style of purse struck me after two particularly frustrating events: almost losing my passport in the airport and then actually losing my cell phone at a sporting event because I didn’t want to carry a bag all day. I thought, “There has got to be a better, more fashionable way!” Then I thought, “I love the look and feel of a scarf, the security of across the body bags, and the simplicity of a clutch. Why not incorporate everything to create an entirely new and different way to carry the necessities!” Perfect for traveling, sporting events, concerts and more, it may be worn in a variety of ways and has the added value of converting into a clutch when desired. The premier SHOLDIT pocketed scarf prevents so many problems and frustrations by making one limited to carrying only the necessities, giving hands free movement, keeping valuables secure, and it’s a fashion piece!  

While launching my initial designs, I was also actively developing an athletic product. I'm not about to proclaim to be an outdoor gear expert, however, I am an avid lover of the outdoors. I find harmony while hiking, biking, running, canoeing, roller blading, snow boarding, fishing...really anything and everything outdoors. I have used various packs and holders however, my "stuff" was never where I needed it. I wanted things in front for easy access, a quick grab and also wanted it to be comfortable. Who doesn't get tired of straps that rub or slip, having to take the pack off to get something or even shoving items such as a phone in a top or waistband.  So after some development time, please welcome the unisex HYDROSPORT™ vest.  

Being evolutionary drives us to create new and exciting products that make your life more enjoyable. The adventure on the other hand, is up to you.

OUR VALUE:  We Innovate Solution Based Wearables to Enhance Everyday Lives

OUR MANTRA:  Function, Fashion, Freedom

OUR MISSION: We are an Evolutionary Design Firm Driven by the Elements of Function, Fashion and Freedom

OUR VISION: Be the Go-To Brand for Solution Based Wearables


Our CORE VALUES Are Simple:

Be Straightforward

Give a Hoot

Be Fun Luvin' Awesome


Enter some content - reasons why customers should join your mailing list...