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THE WHY:

 In creating the idea for the SHOLDIT brand and its product line, many things came to heart. Being a fast paced woman, always on the go, I grew tired of carrying a traditional bag. I soon realized I wasn’t the only one. I kept hearing about the same frustrations from others of lugging a heavy purse, the strap cutting into the shoulder causing neck and back strain, having to dig around forever trying to find something, the constant worry of leaving it behind or fear of it hanging on a chair back for someone to swipe or dig in while not paying attention. Also, every woman will cringe at the thought of setting it on the floor only to get dirty, wet, or sticky and whatever else stuck to it.

The idea for a new style of purse struck me after two particularly frustrating events: almost losing my passport in the airport and then actually losing my cell phone at a sporting event because I didn’t want to carry a bag all day. I thought, “There has got to be a better, more fashionable way!” Then I thought, “I love the look and feel of a scarf, the security of across the body bags, and the simplicity of a clutch. Why not incorporate everything to create an entirely new and different style of purse!” It may be worn in a variety of ways and has the added value of converting back into a clutch when desired. The SHOLDIT Clutch Wrap purse prevents so many problems and frustrations including: making one limited to carrying only the necessities, giving hands free movement with out the strain, keeping valuables secure, and it’s a fashion piece!

"Intellectuals solve problems; geniuses prevent them." -- Einstein

So from the center of my heart, I wish for SHOLDIT accessories to bring true happiness and security to those it touches.  

OUR VALUE:  Enhancing Fashion With The Value Of Security

OUR MANTRA:  Function, Fashion, Freedom

OUR MISSION: We Are An Evolutionary Design Firm Driven By The Elements Of Style, Simplicity And Security

OUR VISION: To Create Revolutionary Security Products Concealed By Fashion

CORE VALUES:

Never Assume

Build Open and Honest Relationships

Achieve Innovative Growth and Learning

Be Adventurous, Creative, and Open-Minded

Embrace and Drive Change

Embrace and Respect Nature

Be Passionate, Determined, and Accountable

Do More with Less

Make Work Fun

Exceed Everyone's Expectations

Never Lose the Common Touch

Be Surrounded with the Right People Doing the Right Things