Our Story



In creating the idea for the SHOLDIT® brand and its products, many things came to heart. Being a fast paced woman, always on the go, I grew tired of carrying a traditional bag. I soon realized I wasn’t the only one. I kept hearing about the same frustrations from others of lugging a heavy purse, the strap cutting into the shoulder causing neck and back strain, having to dig around forever trying to find something, the constant worry of leaving it behind or fear of it hanging on a chair back for someone to swipe or dig in while not paying attention. Also, every woman will cringe at the thought of setting it on the floor only to get dirty, wet, or sticky and whatever else stuck to it. The idea for a new style of purse struck me after two particularly frustrating events: almost losing my passport in the airport and then actually losing my cell phone at a sporting event because I didn’t want to carry a bag all day. I thought, “There has got to be a better, more fashionable way!” Then I thought, “I love the look and feel of a scarf, the security of across the body bags, and the simplicity of a clutch. Why not incorporate everything to create an entirely new and different style of purse!” Perfect for traveling, sporting events, concerts and more, it may be worn in a variety of ways and has the added value of converting back into a clutch when desired. The SHOLDIT® Clutch Wrap™ purse prevents so many problems and frustrations by making one limited to carrying only the necessities, giving hands free movement, keeping valuables secure, and it’s a fashion piece! 

While launching the SHOLDIT® Clutch Wrap™ purse, I was also actively developing an athletic product. I'm not about to proclaim to be an outdoor gear expert, however, I am an active lover of the outdoors. I find harmony while hiking, biking, running, canoeing, roller blading, snow boarding, fishing...really anything and everything outdoors. I have used various packs and holders however, my "stuff" was never where I needed it!  I wanted things in front for easy access, a quick grab and also wanted it to be comfortable. Who doesn't get tired of straps that rub or slip, having to take the pack off to get something or even shoving items such as a phone in a top or waistband.  So after some development time, please welcome the unisex HYDROSPORT™ compression fit convertible sport pack.  

I wish for SHOLDIT® products to bring freedom to those it touches. Now get out there and explore!

OUR VALUE:  Enhancing Fashion with the Value of Freedom

OUR MANTRA:  Function, Fashion, Freedom

OUR MISSION: We are an Evolutionary Design Firm Driven by the Elements of Function, Fashion and Freedom

OUR VISION: Create Revolutionary Fashions Enhanced by Freedom


Our CORE VALUES Are Simple:

Make Hay

Give a Hoot

Be Fun Luvin' Awesome


The Tale of STASH

There once was an adventuresome squirrel named Stash,
But with no place to hide passport, phone, keys or cash.
So off in search of somewhere to hold it,
Low and behold, was a secret called SHOLDIT® 

With products for fun, fitness and more,
It was soon realized, a renewed ambition to get out and explore.
From hiking or biking to concerts and travel,
Oh what incredible experiences bursting to unravel. 

With a new found zest, Stash started a trend,
And willingly shared with each and every friend.
For what you have long been searching to hold it,
Is all in one brand, a line of products called SHOLDIT.®



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