THE WHY: SHOLDIT products give you the freedom to enjoy a hands free lifestyle so you can do more of the things you love.
Growing up rural, she began with a one-room, eight-student school and a grandfather saying marry rich to be successful, Angela Lee took this foundation to fight for her dream in fashion. With a twenty dollar sewing machine and no industry connections, SHOLDIT, in one year, has been featured nationally including The TODAY Show, GMA, Forbes, and sold by top retailers. Now the mission is to inspire freedom beyond products: to encourage others to accomplish their own impossible dreams.
In creating the idea for the SHOLDIT brand and its product line, many things came to heart. Being a fast paced woman, always on the go, I grew tired of carrying a traditional bag. I soon realized I wasn’t the only one. I kept hearing about the same frustrations from others of lugging a heavy purse, the strap cutting into the shoulder causing neck and back strain, having to dig around forever trying to find something, the constant worry of leaving it behind or fear of it hanging on a chair back for someone to swipe or dig in while not paying attention. Also, every woman will cringe at the thought of setting it on the floor only to get dirty, wet, or sticky and whatever else stuck to it. The idea for a new style of purse struck me after two particularly frustrating events: almost losing my passport in the airport and then actually losing my cell phone at a sporting event because I didn’t want to carry a bag all day. I thought, “There has got to be a better, more fashionable way!” Then I thought, “I love the look and feel of a scarf, the security of across the body bags, and the simplicity of a clutch. Why not incorporate everything to create an entirely new and different style of purse!” It may be worn in a variety of ways and has the added value of converting back into a clutch when desired. The SHOLDIT Clutch Wrap purse prevents so many problems and frustrations including: making one limited to carrying only the necessities, giving hands free movement with out the strain, keeping valuables secure, and it’s a fashion piece! So from the center of my heart, I wish for SHOLDIT accessories to bring true love and freedom to those it touches.
OUR VALUE: Enhancing Fashion with the Value of Freedom
OUR MANTRA: Function, Fashion, Freedom
OUR MISSION: We are an Evolutionary Design Firm Driven by the Elements of Function, Fashion and Freedom
OUR VISION: Create Revolutionary Fashion Products to Enhance Freedom
Build Open and Honest Relationships
Be Adventurous, Creative, and Open-Minded
Embrace and Respect Nature
Be Passionate, Determined and Accountable
Make Work Fun