Our Story

In creating the idea for the SHOLDIT® brand and its products, many things came to heart. Being a fast paced woman, always on the go, I grew tired of carrying a traditional bag. Seriously, who wants to carry a purse?! I soon realized I wasn’t the only one. I kept hearing about the same frustrations from others of lugging a heavy purse, the strap cutting into the shoulder causing neck and back strain, having to dig around forever trying to find something, the constant worry of leaving it behind or fear of it hanging on a chair back for someone to swipe or dig in while not paying attention. Also, every woman will cringe at the thought of setting it on the floor only to get dirty, wet, or sticky and whatever else stuck to it. The idea for a new style of purse struck me after two particularly frustrating events: almost losing my passport in the airport and then actually losing my cell phone at a sporting event because I didn’t want to carry a bag all day. I thought, “There has got to be a better, more fashionable way!” Then I thought, “I love the look and feel of a scarf, the security of across the body bags, and the simplicity of a clutch. Why not incorporate everything to create an entirely new and different style of purse!” Perfect for traveling, sporting events, concerts and more, it may be worn in a variety of ways and has the added value of converting back into a clutch when desired. The SHOLDIT® Clutch Wrap™ purse prevents so many problems and frustrations including: making one limited to carrying only the necessities, giving hands free movement, keeping valuables secure, and it’s a fashion piece! 

So... behind the scenes, while I was launching the SHOLDIT® Clutch Wrap™ purse, I was also actively developing an athletic product. I'm not about to proclaim to be an outdoor gear expert, however, I am an active lover of the outdoors. I find my harmony while hiking, biking, running, canoeing, roller blading, snow boarding, fishing...really anything and everything outdoors. I have used just about every pack and holder out there to carry my stuff but it was never just like I wanted it and most importantly, my "stuff" was never where I needed it!  I wanted things in front for easy access and a quick grab and also wanted it to be comfortable. I think everyone gets tired of straps that rub or slip off or having to ask your neighbor to grab something from the backpack if you're so lucky to have one or even shoving the phone in the shirt or pants, I mean come on! So, after about two years of development, please welcome my new baby, the unisex HYDROSPORT™ compression fit convertible sport pack. I am extremely excited to earn your feedback. Please let me know how we're doing and what we can design for you next! I absolutely love ideation with my peeps!


From the center of my heart, I wish for SHOLDIT® products to bring true love and freedom to those it touches. Now get out there and explore!


OUR VALUE:  Enhancing Fashion with the Value of Freedom

OUR MANTRA:  Function, Fashion, Freedom

OUR MISSION: We are an Evolutionary Design Firm Driven by the Elements of Function, Fashion and Freedom

OUR VISION: Create Revolutionary Fashion Products Enhanced by Freedom



Never Assume

Over Communicate

Build Open and Honest Relationships

Be Adventurous, Creative, and Open-Minded

Embrace and Respect Nature

Be Passionate, Determined and Accountable

Have Fun

Exceed Expectations



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